Birch vs Madgicx
Birch
bir.chMadgicx
madgicx.comSide by side
| Figure | Birch | Madgicx |
|---|---|---|
| Price from | $10/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 9 | 7 |
| Spec score · Social Media Advertising Software | 8.4 (#3) | 9.0 (#1) |
| Spec score · Ad Management | 8.3 (#4) | 8.9 (#1) |
| Spec score · Advertising Agency Software | 8.5 (#4) | 9.1 (#1) |
| Founded | 2016 | 2019 |
| Product | Birch automates repetitive paid social advertising work for performance marketing teams. | Madgicx describes itself as an AI advertising platform for optimizing Meta ads and managing advertising operations. |
| Security and privacy | Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls, and AWS-hosted production systems. | The privacy policy describes GDPR controller/processor roles, standard contractual clauses, deletion controls and reasonable administrative, technical and physical safeguards. |
| Trial limit | When the trial ends, automated rules and reports are disabled until the user chooses a plan. | The 7-day trial includes access to everything and allows up to five One-Click Report dashboards. |
Plans
Birch
- Birch Hub — 10,000 events/moFree
- Birch Hub — 500,000 events/mo$10 a month
- Birch Hub — 5,000,000 events/mo$49 a month
- Essential$49 a month
- Pro$99 a month
- Birch Hub — 20,000,000 events/mo$149 a month
- Birch Hub — 50,000,000 events/mo$249 a month
- Birch Hub — 150,000,000 events/mo$499 a month
- EnterprisePriced on request
Madgicx
- Madgicx Pro CompleteFree
- Analytics Plan$15 a month
- Automation Plan$15 a month
- Targeting Plan$25 a month
- Madgicx plans$45 a month
- Tracking Pro$49 a month
- Madgicx Pro Complete$99 a month
In their own words
Birch
Birch automates repetitive paid social advertising work for performance marketing teams. Its rules support nested AND/OR conditions, custom metrics, and more than 20 actions, with checks as often as every 15 minutes. Birch AI can turn a natural-language request into a draft rule for review before it goes live. Launcher creates multiple ad sets at once, with up to 50 ads per set. The service can also convert qualifying organic Instagram and Facebook posts into ads based on custom conditions. Reporting includes scheduled cross-platform reports and white-label reports with client branding. Listed advertising platforms include Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads; listed integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. Birch Hub collects events through a first-party pixel and gateway server, then sends data to Meta via CAPI. Essential costs $49 a month, with pricing varying by monthly ad spend across connected accounts. A 14-day free trial requires no credit card, but automated rules and reports are disabled after the trial ends until a plan is selected.
Madgicx
Madgicx is an AI advertising platform focused on optimizing Meta ads and managing advertising operations. Its AI Marketer audits Meta ad accounts daily and offers recommendations users can apply in one click. Ads Manager 2.0 includes smart filters, bulk actions, AI Bidding, and tools for tracking ad set changes. Automated rules respond to real-time triggers, while its creative workflow generates ad creatives, launches them across campaigns, and tracks their performance. One-Click Report monitors Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok. Google Ads is available for cross-channel reporting, not campaign management. The 7-day trial includes access to everything and allows up to five One-Click Report dashboards. Each plan includes two ad accounts, with additional accounts available for purchase. Pricing is listed from $15/mo; the listed Tracking Pro plan costs $49 a month. Madgicx says it is most suitable for advertisers spending at least $2,500 per month on Facebook ads. Support includes help articles, in-app guides, video tutorials, and chat.