Birch vs RedTrack
Birch
bir.ch
RedTrack
redtrack.ioSide by side
| Figure | Birch | RedTrack |
|---|---|---|
| Price from | $10/mo | $69/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 9 | 6 |
| Spec score · Social Media Advertising Software | 8.4 (#3) | 8.3 (#6) |
| Spec score · Ad Management | 8.3 (#4) | 8.2 (#6) |
| Founded | 2016 | 2019 |
| Headquarters | Covina, California, USA | Limassol, Cyprus |
| Integrations | The integrations page lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. | The integrations directory groups connections for ad platforms, ecommerce, CRMs, affiliate networks, analytics and BI, and automation. |
| Product | Birch automates repetitive paid social advertising work for performance marketing teams. | RedTrack is a B2B ad tracking and campaign optimization platform launched in 2019. |
| Security and privacy | Birch's data processing agreement describes encryption in transit and at rest, least-privilege access controls, and AWS-hosted production systems. | RedTrack states that it complies with GDPR and that its data processing agreement is based on the European Commission’s standard contractual clauses. |
Plans
Birch
- Birch Hub — 10,000 events/moFree
- Birch Hub — 500,000 events/mo$10 a month
- Birch Hub — 5,000,000 events/mo$49 a month
- Essential$49 a month
- Pro$99 a month
- Birch Hub — 20,000,000 events/mo$149 a month
- Birch Hub — 50,000,000 events/mo$249 a month
- Birch Hub — 150,000,000 events/mo$499 a month
- EnterprisePriced on request
RedTrack
- RelayFree
- Builder$69 a month
- Solo$141 a month
- Team$333 a month
- Enterprise$833 a month
- CustomPriced on request
In their own words
Birch
Birch automates repetitive paid social advertising work for performance marketing teams. Its rules support nested AND/OR conditions, custom metrics, and more than 20 actions, with checks as often as every 15 minutes. Birch AI can turn a natural-language request into a draft rule for review before it goes live. Launcher creates multiple ad sets at once, with up to 50 ads per set. The service can also convert qualifying organic Instagram and Facebook posts into ads based on custom conditions. Reporting includes scheduled cross-platform reports and white-label reports with client branding. Listed advertising platforms include Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads; listed integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. Birch Hub collects events through a first-party pixel and gateway server, then sends data to Meta via CAPI. Essential costs $49 a month, with pricing varying by monthly ad spend across connected accounts. A 14-day free trial requires no credit card, but automated rules and reports are disabled after the trial ends until a plan is selected.
RedTrack
RedTrack is a B2B ad tracking and campaign optimization platform. Its Ads Manager brings campaign data and controls from connected ad platforms into one view, where users can pause or resume campaigns, change budgets, and make bulk updates. RedTrack attributes conversions across channels and devices to campaigns down to the ad level. Rule-based and AI automation can pause underperforming campaigns or scale winning ones. Integrations span advertising, ecommerce, CRM, affiliate networks, analytics and BI, and automation; named connections include Shopify, WooCommerce, PrestaShop, ClickFunnels, Google Analytics, Konnektive CRM, and HubSpot. The product lists web, API, Android and iOS apps, and a Chrome extension. A free Relay plan is available; paid plans start at $69 a month with annual billing, and a 14-day trial is listed. Relay is limited to UTM-based last-click attribution and excludes multi-touch attribution and ad-level ad spend sync. RedTrack says most of its clients are affiliate and lead-generation media buyers, followed by agencies and ecommerce marketers.