Birch vs Whatagraph
Birch
bir.ch
Whatagraph
whatagraph.comSide by side
| Figure | Birch | Whatagraph |
|---|---|---|
| Price from | $10/mo | €699/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | — | Yes |
| Plans published | 9 | 3 |
| Spec score · Social Media Advertising Software | 8.4 (#3) | 7.3 (#23) |
| AI | Birch AI turns a natural-language request into a rule draft that users can review before it goes live. | Whatagraph IQ includes AI report creation, themes, summaries, and chat; IQ Agents are offered as early access and are still in testing. |
| Integrations | The integrations page lists Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. | The integrations page lists 68 sources, including Google Ads, Meta, LinkedIn Ads, Google Analytics 4, Shopify, HubSpot, and Mailchimp. |
| Product | Birch automates repetitive paid social advertising work for performance marketing teams. | Whatagraph connects and standardizes marketing data and surfaces AI-driven insights for agencies and marketing teams. |
| Reporting | Birch supports scheduled cross-platform reports and white-label reports with client branding. | The platform creates reports and dashboards from connected marketing data and supports automated PDF emails and linked report templates. |
Plans
Birch
- Birch Hub — 10,000 events/moFree
- Birch Hub — 500,000 events/mo$10 a month
- Birch Hub — 5,000,000 events/mo$49 a month
- Essential$49 a month
- Pro$99 a month
- Birch Hub — 20,000,000 events/mo$149 a month
- Birch Hub — 50,000,000 events/mo$249 a month
- Birch Hub — 150,000,000 events/mo$499 a month
- EnterprisePriced on request
In their own words
Birch
Birch automates repetitive paid social advertising work for performance marketing teams. Its rules support nested AND/OR conditions, custom metrics, and more than 20 actions, with checks as often as every 15 minutes. Birch AI can turn a natural-language request into a draft rule for review before it goes live. Launcher creates multiple ad sets at once, with up to 50 ads per set. The service can also convert qualifying organic Instagram and Facebook posts into ads based on custom conditions. Reporting includes scheduled cross-platform reports and white-label reports with client branding. Listed advertising platforms include Meta, Instagram, Google Ads, Snapchat Ads, and TikTok Ads; listed integrations include Slack, Google Analytics, Google Drive, Google Sheets, Adjust, Hyros, Wicked Reports, and AppsFlyer. Birch Hub collects events through a first-party pixel and gateway server, then sends data to Meta via CAPI. Essential costs $49 a month, with pricing varying by monthly ad spend across connected accounts. A 14-day free trial requires no credit card, but automated rules and reports are disabled after the trial ends until a plan is selected.
Whatagraph
Whatagraph has no write-up on Specifiction yet; its figures are above.