Birdeye vs Locl
Birdeye
birdeye.comLocl
locl.aiSide by side
| Figure | Birdeye | Locl |
|---|---|---|
| Price from | — | $12.42/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Multi-Location Marketing Platforms | 8.4 (#2) | 8.2 (#3) |
| Spec score · Review Management Software | 8.4 (#29) | 8.1 (#61) |
| Spec score · Local SEO Software | 8.2 (#31) | 7.9 (#53) |
| Integrations | Birdeye says it connects with more than 3,000 software systems, including CRM, EHR, PMS, and POS tools, through MCP and APIs. | Locl’s homepage identifies Google, Facebook, Instagram, Shopify, Square, and Stripe among its trusted partners. |
| AI review responses | Responds in the brand voice and can post automatically or hold for approval | Yes |
| Review sources | Google,Facebook,and 200+ industry review sites | Google Business Profile |
Plans
Locl
- Locl Premium$39 a month
- Locl Premium$39 a month
- Locl AutoPilot$69 a month
- Directory Sync$149 a year
In their own words
Birdeye
Birdeye is an AI review management platform for multi-location brands. It gathers ratings and reviews from Google, Facebook, and more than 200 industry review sites, then tracks ratings, review counts, and responses over time. Businesses can request reviews by email and SMS, including targeted requests to customers likely to respond. AI can draft replies in a brand voice and either publish them automatically or hold them for approval. The platform also reads review text, photos, and past visits, creates branded graphics, and shares reviews on social and web channels. Teams can compare locations with competitors and track visibility on Google, ChatGPT, and Perplexity. Multiple agents route issues and work to address underlying causes of negative reviews. Birdeye also includes listings, social, messaging, appointments, surveys, insights, reporting, and ticketing tools. The mobile app supports customer conversations, review requests and responses, social publishing, notifications, and payments. It is included with a Birdeye subscription at no additional charge. Pricing is available on request, based on location count and deployment.