Birdeye vs Yext Listings

Birdeye is an AI review management platform for multi-location brands. It gathers ratings and reviews from Google, Facebook, and more than 200 industry review sites, then tracks ratings, review counts, and responses over time. Businesses can request reviews by email and SMS, including targeted requests to customers likely to respond. AI can draft replies in a brand voice and either publish them automatically or hold them for approval. The platform also reads review text, photos, and past visits, creates branded graphics, and shares reviews on social and web channels. Teams can compare locations with competitors and track visibility on Google, ChatGPT, and Perplexity. Multiple agents route issues and work to address underlying causes of negative reviews. Birdeye also includes listings, social, messaging, appointments, surveys, insights, reporting, and ticketing tools. The mobile app supports customer conversations, review requests and responses, social publishing, notifications, and payments. It is included with a Birdeye subscription at no additional charge. Pricing is available on request, based on location count and deployment.

Yext Listings creates, manages, and optimizes business listings across more than 200 online directories. It sends verified brand data directly to publishers and LLMs, and updates are designed to go live instantly. Businesses can manage more than 50 listing fields, including categories, keywords, FAQs, and photos, for platforms such as Google, Apple Maps, Yelp, ChatGPT, and Gemini. Listings Verifier checks publisher data for errors, duplicates, and overwrites, while the Action Center identifies accuracy gaps and pushes fixes. Analytics report impressions, clicks, calls, and directions by publisher or location. The product also lets teams compare how their brand is cited in AI answers with local competitors. Yext says it manages more than 12 million locations and supports instant updates across languages and regions for businesses with more than 10,000 locations. Tools cover restaurant menus, retail product availability, and healthcare details. Enterprise workflows include role-based approvals, audit trails, and encryption safeguards. Yext Listings is paid, with pricing available on request; there is no free plan.