Bitly vs Go2
Bitly
bitly.com
Go2
go2.ggSide by side
| Figure | Bitly | Go2 |
|---|---|---|
| Price from | $10/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · URL shorteners | 9.5 (#1) | 8.9 (#13) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 8.8 (#6) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click analytics include geography, device, browser, referrer, and UTM breakdowns, with CSV export. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | Go2 identifies agencies and marketers, creators, e-commerce businesses, indie SaaS companies, and teams as target users. |
| Bulk link creation | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | The Enterprise page states that Go2 is SOC 2 Type II compliant and offers SSO/SAML, audit logs, and IP allowlisting. |
| Custom domains | Yes | Yes |
| Free limits | The Free plan allows five short links and three custom back-halves monthly, with unlimited clicks and links that do not expire. | The free plan includes 100 tracked links and 5,000 attributed clicks per month, and anonymous links expire after 24 hours. |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The homepage lists server-side pixels for Meta, Google Ads, TikTok, LinkedIn, X, Pinterest, Reddit, and Snap. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Go2 is a branded URL shortener and link management platform for teams and AI agents. |
| Paid from | 10 | 7 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Free includes community support, Pro includes priority support, and Business includes dedicated support with a 99.9% SLA. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
Go2
Go2 is a branded URL shortener and link management platform for teams and AI agents. It supports custom domains and slugs, QR codes, link-in-bio pages, and links that expire, require passwords, or stop after a click limit. Analytics break clicks down by geography, device, browser, referrer, and UTM data, with CSV export. Links can carry agent, run, actor, and tool-call attribution fields, which its API can retrieve. Developer tools include a REST API, OpenAPI reference, TypeScript SDK, and MCP server. The platform lists server-side pixels for Meta, Google Ads, TikTok, LinkedIn, X, Pinterest, Reddit, and Snap, and says redirects run on Cloudflare’s edge in under 10ms. Go2 is available on the web, by API, and self-hosted. Its free plan includes 100 tracked links and 5,000 attributed clicks monthly, with one custom domain; anonymous links expire after 24 hours. Pro is $7.00 per month billed annually ($86/year), Business is $39.00 per month billed annually ($470/year), and Scale is $79.00 per month billed annually ($950/year).