Bitly vs Hoko

Bitly

9.0 #1 in URL shorteners

About Bitly

Hoko

8.2 #7 in URL shorteners

About Hoko
BitlyHoko
Free planYesYes
Free trialNoYes
Paid from$10/mo$6/mo
Open sourceNoNo
PlatformsAndroid, api, extension, iOS, Webapi, Web
Free planYesYes
Paid from$10/mo$6/mo
Custom domainsYesNo
Analytics retention30 days (Core); 120 days (Growth); 1 year (Premium); 2 years (Enterprise)—
API accessYesYes
Bulk link creationYesYes
Geo targetingYesYes
Team seats—1 seats

Both are listed in Best URL Shorteners. On Specifiction, Bitly scores higher on our published basis.