Bitly vs IDM URL Shortener
Bitly
bitly.comIDM URL Shortener
idm.inSide by side
| Figure | Bitly | IDM URL Shortener |
|---|---|---|
| Price from | $10/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · URL shorteners | 9.5 (#1) | 8.7 (#30) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Click reports can include clicks, geographic locations, referral sources, devices, and IP addresses. |
| API | Enterprise plans include high-volume API and webhook access. | The URL-shortening API can create links by sending a POST request to the v1/links route with a bearer API key. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | IDM says its centralized analytics and URL-shortening platform is designed for marketing teams. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Headquarters | New York, United States | Bahadurgarh, Haryana, India |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The URL-shortening documentation says its UTM builder adds parameters for analytics software such as Google Analytics or Mixpanel. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Users can set custom link expiration dates, and public links created without signing in expire after 24 hours. |
| QR Codes | Bitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files. | The pricing page says all plans, including the free plan, include unlimited QR codes with custom color and logo. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | IDM's privacy policy says it uses security measures including passwords, encryption, firewalls, Cloudflare WAF, and encrypted passwords and tokens. |
| Short links | The URL shortener turns long web addresses into shorter links that redirect people to the original destination. | The service creates short, shareable links and supports branded links and custom aliases. |
| Paid from | 10 | 7 |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
IDM URL Shortener
- Lifetime deal$149 a month
- Basic$7 a month
- Pro$29 a month
- Business$99 a month
- FreeFree
- Lifetime deal$149, paid once
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
IDM URL Shortener
IDM URL Shortener has no write-up on Specifiction yet; its figures are above.