Bitly vs Linkfire
Bitly
bitly.comLinkfire
linkfire.comSide by side
| Figure | Bitly | Linkfire |
|---|---|---|
| Price from | $10/mo | $1.75/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · URL shorteners | 9.5 (#1) | 8.7 (#22) |
| Spec score · Link Management Tools | 9.5 (#1) | 8.5 (#6) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | The analytics dashboard supports quick overviews and detailed reports, with data by partner, location, device, engagement, and conversion. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The pricing page positions Pro for independent creators and smaller labels, and Teams and Enterprise for larger teams, marketers, labels, and media companies. |
| Custom domains | Yes | Yes |
| Founded | 2008 | 2014 |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Headquarters | New York, United States | Copenhagen, Denmark |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Linkfire describes sending data to Google Analytics and integrating with retargeting programs; its help page lists Facebook, Google Tag, Twitter/X, Amazon Advertising, TikTok, and Snapchat integrations. |
| Paid from | 10 | 27 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Subscriptions include guided onboarding, Help Center access, and email support; Premium and Enterprise include a dedicated account manager. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Linkfire
- Pro$27 a month
- Teams$55 a month
- Pro$21 a year
- Teams$45 a year
- Enterprise SolutionsPriced on request
- PremiumPriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.