Bitly vs Linkly
Bitly
bitly.comLinkly
linkly.soSide by side
| Figure | Bitly | Linkly |
|---|---|---|
| Price from | $10/mo | $0.82/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 9 |
| Spec score · URL shorteners | 9.5 (#1) | 9.2 (#6) |
| API | Enterprise plans include high-volume API and webhook access. | The REST API supports creating branded short links, retrieving click analytics, and managing domains and webhooks. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Compliance certifications | The page lists GDPR compliant, CCPA compliant, and SOC 2 Type 2. | Linkly states it is not SOC 2 or ISO 27001 certified. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Documented integrations include Zapier, Make, n8n, Slack, Power Automate, Google Sheets, BigQuery, Stripe, ChatGPT, Claude, MCP and browser extensions. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Linkly describes itself as a URL shortener and link tracking platform for creating, managing, and analyzing short links. |
| QR Codes | Bitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files. | Linkly says its dynamic QR codes can be updated without reprinting and customized with logos and colors. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Linkly says data is encrypted at rest with AES-256 and in transit with TLS 1.2 or higher. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Linkly says its security team will respond to vulnerability reports or security questions within one business day. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Linkly
- FreeFree
- Starter$15 a month
- Pro$32 a month
- Business$107 a month
- Unlimited$833 a month
- Custom domain add-on$0.82 a month
- Click pack$20.50 a month
- Link pack$20.50 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.