Bitly vs Linktree
Bitly
bitly.com
Linktree
linktr.eeSide by side
| Figure | Bitly | Linktree |
|---|---|---|
| Price from | $10/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Link Management Tools | 9.5 (#1) | 9.1 (#4) |
| Spec score · Link-in-bio tools | 8.6 (#10) | 9.4 (#1) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Insights help users understand visitor behavior and make data-driven decisions, while paid plans add more advanced analytics and exports. |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | Linktree says it has more than 70 million users worldwide and serves brands, artists, publishers, agencies and influencers. |
| Founded | 2008 | 2016 |
| Free plan | Yes | Yes |
| Headquarters | New York, United States | Melbourne, Australia |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The Linktree Marketplace lists 61 apps and integrations, including Instagram, TikTok, YouTube, Spotify, Shopify, Mailchimp, Klaviyo, Calendly and Typeform. |
| Mobile apps | Bitly offers iOS and Android apps for creating, sharing, and monitoring short links. | The Linktree app is available through the App Store and Google Play. |
| Paid from | 10 | 5 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The Agency / Enterprise plan includes dedicated support. |
| Support options | Support ranges from basic support to priority support and a customer success manager. | Support includes a Help Centre, Help Topics, FAQs, and dedicated support for Agency or Enterprise. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Linktree
- FreeFree
- Starter$7 a month
- Pro$14 a month
- Premium$30 a month
- Agency / EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
Linktree
Linktree gives creators, brands, businesses, and others one link for sharing content, products, services, and social profiles. Its page can serve as a mini-website without building or maintaining a regular website, and can be shared from platforms including Instagram, TikTok, Twitter, YouTube, and LinkedIn. The Free plan includes unlimited basic links, product and course sales, and earnings from brand offers. Other monetization options include digital products, sponsored links, affiliate commissions, bookings, and shops, though some tools are available only in selected countries. Analytics can track engagement, revenue, conversions, visitors, clicks, and audience insights. The Marketplace lists apps and integrations including Instagram, TikTok, YouTube, Spotify, Shopify, Mailchimp, Klaviyo, Calendly, and Typeform. Linktree offers web, API, and iOS and Android app access; tablets are not supported. Starter is $6 a month billed annually or $8 monthly; Pro is $12 a month billed annually or $15 monthly, and Premium is $30 a month billed annually or $35 monthly. Pro and Premium offer a seven-day trial; plans can be canceled anytime.