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SPECIFICTION
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Bitly vs Linkzly

Bitly

bitly.com

Linkzly

linkzly.com

Side by side

FigureBitlyLinkzly
Price from$10/mo$9/mo
Free planYesYes
Free trial——
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Self-hosted—Yes
Plans published511
Spec score · URL shorteners9.5 (#1)9.3 (#4)
Spec score · Custom Url Shortener Software9.5 (#1)9.2 (#3)
AnalyticsBitly provides link performance data, including location and device insights, in a unified dashboard.Click and scan reporting includes geographic, device, browser, operating-system, referrer and UTM data with CSV and JSON export.
API accessYesYes
Branded linksUsers can create vanity URLs with a custom domain and back-half.Users can connect custom domains, choose custom slugs and create links in bulk through CSV or API.
Bulk link creationYesYes
Custom domainsYesYes
Free planYesYes
Geo targetingYesYes
IntegrationsBitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot.Official pages list Google Analytics 4, Facebook Pixel, Zapier, Make.com and Slack click notifications as integrations.
QR CodesBitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files.Dynamic QR codes remain editable after printing, support logo and color customization, export to PNG, SVG, PDF or EPS, and provide scan analytics.
SecurityBitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication.The security page states that data at rest uses AES-256-GCM encryption and connections require TLS with HSTS.
Paid from1019
SupportEnterprise plans include customized onboarding, priority support, and a dedicated customer success manager.The help center lists FAQ, documentation, community forum, email support, live chat and phone support for Pro+ users.

Plans

Bitly

  • FreeFree
  • Core$10 a month
  • GrowthPrice not published
  • Premium$300 a month
  • EnterprisePriced on request

Bitly pricing →

Linkzly

  • FreeFree
  • Starter$249 a month
  • Professional$499 a month
  • Premium$999 a month
  • Links$19 a month
  • Links + QR$29 a month
  • EnterprisePrice not published
  • Branded QR$9 a month
  • Push Notifications$49 a month
  • Affiliate Programs$79 a month

Linkzly pricing →

In their own words

Bitly

Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.

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Linkzly

Linkzly has no write-up on Specifiction yet; its figures are above.

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