Bitly vs Milkshake
Bitly
bitly.com
Milkshake
milkshake.appSide by side
| Figure | Bitly | Milkshake |
|---|---|---|
| Price from | $10/mo | $2.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Link-in-bio tools | 8.6 (#10) | 8.6 (#9) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Free sites include 30 days of analytics data for Card views, link clicks, traffic sources, and top countries. |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | Milkshake describes its intended users as creators, influencers, small businesses, affiliates, artists, and podcasters. |
| Founded | 2008 | 2018 |
| Free plan | Yes | Yes |
| Headquarters | New York, United States | Melbourne, Australia |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Paid features include mailing-list syncing with Google Sheets or Mailchimp, Google Analytics on Pro+, and Meta Pixel. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Milkshake is a mobile app for building a website on your phone, including a link-in-bio site. |
| Paid from | 10 | 2.99 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Pro and Pro+ include priority support, which Milkshake describes as faster responses from its team. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
Milkshake
Milkshake is a mobile app for building a website on a phone, including a link-in-bio page. Sites are assembled from swipeable Cards such as Splash, About, Links, Top Picks, YouTube, Contact, and Sell, and templates can be customized with colors, fonts, logos, and images. The free plan includes hosting, unlimited links and Cards, 30 days of Insights analytics, and selling digital files through Stripe. Payments go to the seller’s connected Stripe account. Milkshake also charges a per-sale fee, in addition to Stripe processing: 12% on Free and Lite, 9% on Pro, and 7% on Pro+. During the Sell Card beta, prices range from USD $1 to $100 or the equivalent in the seller’s currency, and file deliveries can be up to 100MB. Lite costs $2.99 per month and removes Milkshake branding. Pro is billed yearly at US$59.99/yr; Pro+ is US$99.99/yr and adds a custom domain and Google Analytics. The maker is based in Melbourne, Australia, and was founded in 2018.