Bitly vs Open Short URL
Bitly
bitly.comOpen Short URL
github.comSide by side
| Figure | Bitly | Open Short URL |
|---|---|---|
| Price from | $10/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 1 |
| Spec score · URL shorteners | 9.5 (#1) | 8.7 (#24) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Its analytics track clicks, geographic locations, devices, browsers, referrers, and UTM campaigns. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | It offers a REST API with API key authentication, webhooks, and an MCP server for external AI assistants. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can use custom slugs, passwords, and expiration settings. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Security features listed include password-protected URLs, expiring links, rate limiting, Cloudflare Turnstile, role-based access, and two-factor authentication. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The project points users to its documentation and GitHub issue tracker for support. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
Open Short URL
Open Short URL has no write-up on Specifiction yet; its figures are above.