Bitly vs Pretty Links
Bitly
bitly.com
Pretty Links
prettylinks.comSide by side
| Figure | Bitly | Pretty Links |
|---|---|---|
| Price from | $10/mo | $8.30/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 3 |
| Spec score · URL shorteners | 9.5 (#1) | 8.3 (#57) |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Founded | 2008 | 2004 |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The integrations page lists AnyTrack, Easy Affiliate, MonsterInsights, and Stripe, among other integrations and add-ons. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | PrettyLinks is an affiliate marketing plugin for WordPress that shortens, organizes, and tracks branded links. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Paid plans include standard, priority, or premium support depending on plan tier. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Pretty Links
- Beginner$99.60 a year
- Marketer$149.60 a year
- Super Affiliate$199.60 a year
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
Pretty Links
Pretty Links has no write-up on Specifiction yet; its figures are above.