Bitly vs Rebrandly
Bitly
bitly.com
Rebrandly
rebrandly.comSide by side
| Figure | Bitly | Rebrandly |
|---|---|---|
| Price from | $10/mo | $11/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · URL shorteners | 9.5 (#1) | 9.1 (#7) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 8.7 (#8) |
| Spec score · Link Management Tools | 9.5 (#1) | 8.8 (#5) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Rebrandly analytics include link click data and audience details such as location, device, browser, language, and referral source. |
| API access | Yes | Yes |
| Branded links | Users can create vanity URLs with a custom domain and back-half. | The platform lets users create shortened links using branded domains and custom back-halves. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Headquarters | New York, United States | Dublin, Ireland |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Rebrandly’s integrations marketplace lists tools including Zapier, Make, Bird, Pipedream, and Zoho Flow. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Rebrandly describes itself as a link intelligence platform for creating, sharing, and tracking branded links. |
| QR Codes | Bitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files. | Rebrandly automatically generates a QR code for a branded link, and users can customize its color and, on some plans, add an image or logo. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | Rebrandly’s Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 under compliance and provides access to security documentation. |
| Paid from | 10 | 8 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The pricing comparison lists an AI chatbot and Help Center across plans, with email support on paid plans. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Rebrandly
- FreeFree
- Essentials$11 a month
- Professional$32 a month
- Growth$99 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.