Bitly vs Shlink
Bitly
bitly.com
Shlink
shlink.ioSide by side
| Figure | Bitly | Shlink |
|---|---|---|
| Price from | $10/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 1 |
| Spec score · URL shorteners | 9.5 (#1) | 8.6 (#31) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 8.2 (#13) |
| Spec score · Link Management Tools | 9.5 (#1) | 8.2 (#10) |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The maker lists official PHP and JavaScript SDKs, Short Menu for Mac and iOS, a GNOME Shell extension, PowerToys Run, and an iOS shortcut. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.