Bitly vs Shorby

Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.

Shorby is a paid web service for placing multiple clickable links, messengers, and social profiles behind an Instagram bio link. Links can lead to articles, webstores, events, and other social destinations, while profiles can cross-link to support engagement across channels. Shorby provides real-time click statistics and can build an audience from link visitors for campaigns on Facebook, Instagram, and Adwords. Branded shortened links include ad tracking and can be shared on pages you own or do not own. The browser-based service works from any device without installation, supports up to three sites, and lists advanced analytics and media embeds. Custom domains are listed, although the pricing page labels them “Soon” across plans. There is no free plan, but the Instagram page advertises a five-day trial without a credit card. Monthly plans are Start at 9.00 USD, Rocket at 15.00 USD, Pro at 29.00 USD, and Agency at 99.00 USD. Start includes 3,000 tracked clicks; higher plans list larger limits and additional messengers, ad platforms, branded URLs, Smart Pages, and rich links. Shorby does not support selling products or tips and donations.