Bitly vs Short10
Bitly
bitly.comShort10
short10.appSide by side
| Figure | Bitly | Short10 |
|---|---|---|
| Price from | $10/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · URL shorteners | 9.5 (#1) | 9.0 (#10) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Link analytics report clicks by location, device, browser, operating system, referrer, and UTM campaign. |
| API | Enterprise plans include high-volume API and webhook access. | The REST API uses bearer-token authentication, supports link listing, creation, statistics and deletion, and documents a 60-requests-per-minute key limit. |
| API access | Yes | Yes |
| Audience | Bitly describes its platform as serving businesses of all sizes and provides plans for individuals, small businesses, and large enterprises. | The pricing page describes Free for personal projects and basic shortening, Pro for creators, marketers, and small teams, and Enterprise for agencies and teams managing multiple clients. |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Custom domains include automatic SSL provisioning, DNS verification and Cloudflare setup guidance. |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | Short10 offers a REST API, webhooks, and a Chrome extension; its help center also lists a Zapier connection guide. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can have custom slugs, scheduled publish and expiration dates, click limits, and password protection. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Short10 is a URL-shortening and link-management service with click analytics, branded links and campaign tools. |
| QR Codes | Bitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files. | Short10 supports eight QR-code types and tracks scans with location, device and time data. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The privacy policy says Short10 uses HTTPS/TLS, prepared SQL statements, CSRF protection, bcrypt password hashing, session hardening, rate limiting, and input sanitization. |
| Paid from | 10 | 12 |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Short10
- FreeFree
- Pro$12 a month
- Enterprise$39 a month
- FreeFree
- Pro$15 a month
- Enterprise$49 a month
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.