Bitly vs Shortly
Bitly
bitly.comShortly
tryshortly.comSide by side
| Figure | Bitly | Shortly |
|---|---|---|
| Price from | $10/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 2 |
| Spec score · URL shorteners | 9.5 (#1) | 7.4 (#126) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 7.4 (#24) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Shortly reports clicks, traffic sources, locations, devices, browsers, and referrers through dashboards and link analytics. |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The opened features page mentions UTM presets and safe checks, but does not name external integrations beyond the safety lookup services. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Links can use custom aliases, passwords, and expiration settings. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Shortly turns long URLs into branded short links that teams can track, share, and manage. |
| QR Codes | Bitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files. | Each link gets a QR code that can be used for print, packaging, and events. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | Priority support is listed as a feature of the Premium plan marked coming soon. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.