Bitly vs SwiftURL
Bitly
bitly.comSwiftURL
swifturl.coSide by side
| Figure | Bitly | SwiftURL |
|---|---|---|
| Price from | $10/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · URL shorteners | 9.5 (#1) | 8.8 (#21) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 8.5 (#10) |
| Spec score · Link Management Tools | 9.5 (#1) | 8.5 (#8) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Analytics include geography, device, referrer, UTM, time-of-day, unique visitors, bot filtering, and AI growth insights. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Compliance | Bitly's Trust Center identifies the service as SOC 2 Type 2, GDPR, and CCPA compliant. | SwiftURL provides DLT/TRAI sender-header and DPDP-aligned consent and grievance tooling, but says this does not automatically make an organization compliant. |
| Custom domains | Yes | Paid plans support branded custom domains with SSL provisioned automatically; Free uses the shared sftl.in domain. |
| Free plan | Yes | Yes |
| Headquarters | New York, United States | India |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | SwiftURL provides a REST API for links and analytics, and Business and Enterprise plans include HMAC-signed webhooks. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | SwiftURL is a branded URL shortener and link management platform with analytics, safety checks, and mobile deep linking. |
| Paid from | 10 | 15 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The plans list Community support for Free, Email for Pro, Priority for Business, and Dedicated support plus SLA for Enterprise. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.