Bitly vs Track Link
Bitly
bitly.comTrack Link
gettrack.linkSide by side
| Figure | Bitly | Track Link |
|---|---|---|
| Price from | $10/mo | $5.60/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · URL shorteners | 9.5 (#1) | 8.7 (#23) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 8.0 (#19) |
| API access | Yes | Yes |
| Custom domains | Yes | Users can connect their own branded domains with a CNAME record and automatic SSL. |
| Free plan | Yes | Yes |
| Integrations | Bitly says it connects with more than 60 marketplace integrations, including Canva, Claude, and HubSpot. | The maker lists guides for Google Analytics, Google Tag Manager, SendGrid, Mailchimp, Adobe Analytics, Klaviyo, ConvertKit, beehiiv, Substack, HubSpot, ActiveCampaign, Brevo, and Notion. |
| Link controls | Users can change link destinations, schedule expiration, and route visitors by country, region, device, or platform. | Pro and higher plans include device routing, scheduled or expiring links, password protection, and country blocking. |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | Track Link creates shortened tracking links and reports click, audience, and campaign analytics. |
| Security | Bitly says all links are encrypted with HTTPS and recommends strong passwords and two-factor authentication. | The privacy policy states that the service uses encryption in transit and at rest. |
| Paid from | 10 | 5.6 |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | The pricing page lists community support for Free, email support for Starter and Pro, and priority support for Agency and Business. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
Track Link
- FreeFree
- Starter$5.60 a month
- Pro$9.99 a month
- Agency$49 a month
- Business$149.99 a month
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.
Track Link
Track Link is a freemium service for shortened tracking links, custom domains, QR codes, pixels, and campaign analytics. Reports can show geography, device, browser, referrer, UTM parameters, and real-time clicks; conversion tracking can connect signups, purchases, and revenue to links. The service offers a REST API, CLI, MCP server, and integrations with analytics, email, marketing, and CRM tools. Pro and higher plans add device routing, scheduled or expiring links, password protection, and country blocking. Free includes 10 tracked links, 1,500 clicks per month, one custom domain, three saved QR codes, seven days of retention, and read-only API access. Starter is $5.60 a month, Pro $9.99 a month, Agency $49 a month, and Business $149.99 a month; annual billing is also listed. Data retention ranges from seven days on Free to unlimited on Business. When click limits are exceeded, redirects continue but new analytics stop until reset or upgrade.