Bitly vs URLio
Bitly
bitly.comURLio
urlio.coSide by side
| Figure | Bitly | URLio |
|---|---|---|
| Price from | $10/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · URL shorteners | 9.5 (#1) | 7.6 (#116) |
| Spec score · Custom Url Shortener Software | 9.5 (#1) | 7.3 (#26) |
| Analytics | Bitly provides link performance data, including location and device insights, in a unified dashboard. | Reports can include visits, visitors, referrers, locations, languages, browsers, devices, and UTM campaign context. |
| API | Enterprise plans include high-volume API and webhook access. | API access is listed among the plan features on the pricing page. |
| API access | Yes | Yes |
| Bulk link creation | Yes | No |
| Custom domains | Yes | URLio supports custom domains configured with DNS records and HTTPS. |
| Free plan | Yes | Yes |
| Product | Bitly lets businesses create, share, and track short links and QR Codes. | URLio combines branded short links, link-in-bio pages, dynamic QR codes, and visit analytics. |
| QR Codes | Bitly creates customizable dynamic QR Codes that can be updated and downloaded as PNG, JPEG, or SVG files. | Dynamic QR codes use an editable URL, allowing the destination to change without changing the printed code. |
| Support | Enterprise plans include customized onboarding, priority support, and a dedicated customer success manager. | For account-specific help, URLio directs users to the support or contact option inside their account. |
Plans
Bitly
- FreeFree
- Core$10 a month
- GrowthPrice not published
- Premium$300 a month
- EnterprisePriced on request
In their own words
Bitly
Bitly turns long web addresses into short links that redirect to the original destination, and provides tools to create, share, and track links and QR Codes. Users can make branded links with custom domains and back-halves, change destinations, schedule expiration, and route visitors by country, region, device, or platform. Analytics include geography, referrers, device tracking, campaign performance, and UTMs in a dashboard. Dynamic QR Codes can be customized, updated, and downloaded as PNG, JPEG, or SVG files. Bitly is available on the web, through browser extensions, and in Android and iOS apps; it also offers API access. The service lists more than 60 marketplace integrations, including Canva, HubSpot, Shopify, and Claude. The Free plan allows 5 links and 2 QR Codes per month, plus 3 custom back-halves; free links have unlimited clicks and never expire. The plan needs no credit card. Core costs $10 a month on an annual plan and includes 100 links, 5 QR Codes, and 5 redirects per month. Paid subscriptions renew monthly or annually according to the payment plan.