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SPECIFICTION
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BlueConic vs Celebrus

BlueConic

blueconic.com

Celebrus

celebrus.com

Side by side

FigureBlueConicCelebrus
Price fromFree—
Free planYes—
Free trial——
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Self-hosted—Yes
Plans published21
Spec score · Customer Data Platforms9.0 (#2)8.2 (#12)
HeadquartersThe company lists Boston, Massachusetts, and Nijmegen, Netherlands, as locations; its careers page says it is headquartered in Boston.Sunbury-on-Thames, United Kingdom
IntegrationsNamed and universal connections cover email, campaign tools, ad and DMP systems, web platforms, identity providers, files, webhooks and mobile sources.Listed partners include Adobe, Braze, Pega, Salesforce, Teradata, and Optimizely.
Privacy controlsBlueConic says its data privacy controls help sites manage data compliance and consent.Celebrus says it manages consent preferences across devices and channels and supports cookieless collection for users who opt out of third-party cookies.
ProductBlueConic combines real-time customer profiles with AI agents that run growth programs across a company’s existing channels.Celebrus captures first-party behavioral data, resolves customer identity in real time, and sends enriched profiles to other tools.

Plans

BlueConic

  • Free Access SubscriptionFree
  • BlueConicPriced on request

BlueConic pricing →

Celebrus

  • CelebrusPriced on request

Celebrus pricing →

In their own words

BlueConic

BlueConic combines real-time customer profiles with AI agents that run growth programs across a company’s existing channels. Its Growth Plays cover identity and audience building, commerce growth, and customer retention and loyalty. Customer signals, including intent gathered through quizzes and product finders, can update profiles in real time. Teams can set eligibility, offers, frequency caps and spending limits for Agent Studio. BlueConic says it works directly from an existing data warehouse without copies or new pipelines, and lists more than 150 integrations, including Klaviyo, Meta, Shopify and Braze. The company describes its Customer Growth Engine as serving B2C brands and markets it to e-commerce teams. Listed capabilities include real-time profiles, identity resolution, audience activation and data ingestion. BlueConic says it has completed a SOC 2 Type 2 audit for Security, Availability and Confidentiality criteria, and offers privacy controls for compliance and consent. Its free access subscription costs nothing, with profile, volume and usage limits and no support obligations. Paid pricing is available on request.

Visit blueconic.com

Celebrus

Celebrus has no write-up on Specifiction yet; its figures are above.

Visit celebrus.com