BlueConic vs CleverTap
BlueConic
blueconic.com
CleverTap
clevertap.comSide by side
| Figure | BlueConic | CleverTap |
|---|---|---|
| Price from | Free | $85/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Customer Data Platforms | 9.0 (#2) | 8.6 (#7) |
| Spec score · Retail CRM Software | 9.0 (#2) | 8.6 (#4) |
| Headquarters | The company lists Boston, Massachusetts, and Nijmegen, Netherlands, as locations; its careers page says it is headquartered in Boston. | Mountain View, California |
| Integrations | Named and universal connections cover email, campaign tools, ad and DMP systems, web platforms, identity providers, files, webhooks and mobile sources. | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. |
| Support | Customers can contact support through the in-tenant AI Help Bot, submit support tickets, or email BlueConic Support. | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. |
| What it does | BlueConic is a customer data platform that combines cross-channel customer data into live profiles for audience building, personalization and activation. | CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time. |
Plans
In their own words
BlueConic
BlueConic combines real-time customer profiles with AI agents that run growth programs across a company’s existing channels. Its Growth Plays cover identity and audience building, commerce growth, and customer retention and loyalty. Customer signals, including intent gathered through quizzes and product finders, can update profiles in real time. Teams can set eligibility, offers, frequency caps and spending limits for Agent Studio. BlueConic says it works directly from an existing data warehouse without copies or new pipelines, and lists more than 150 integrations, including Klaviyo, Meta, Shopify and Braze. The company describes its Customer Growth Engine as serving B2C brands and markets it to e-commerce teams. Listed capabilities include real-time profiles, identity resolution, audience activation and data ingestion. BlueConic says it has completed a SOC 2 Type 2 audit for Security, Availability and Confidentiality criteria, and offers privacy controls for compliance and consent. Its free access subscription costs nothing, with profile, volume and usage limits and no support obligations. Paid pricing is available on request.
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.