Bluecore vs Privy
Bluecore
bluecore.com
Privy
privy.comSide by side
| Figure | Bluecore | Privy |
|---|---|---|
| Price from | — | $24/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Merchant Marketing Software | 8.3 (#3) | 8.1 (#10) |
| Support | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. | Privy offers live chat and email support plus one-to-one ecommerce strategists for Shopify customers. |
Plans
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
Privy
- Email$30 a month
- Pop-ups & Displays only$24 a month
- SMS Add-onPrice not published
In their own words
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.