Bluecore vs SmartrMail
Bluecore
bluecore.com
SmartrMail
smartrmail.comSide by side
| Figure | Bluecore | SmartrMail |
|---|---|---|
| Price from | — | $10/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Merchant Marketing Software | 8.3 (#3) | 8.1 (#11) |
| API | Bluecore’s Events API accepts mobile app and other source events to identify or update customers and record commerce behaviors, including custom events. | SmartrMail documents an API that uses token authentication and provides endpoints for lists and subscribers. |
| Founded | Forbes lists Bluecore as founded in 2013. | 2016 |
| Headquarters | New York, New York, United States | New York, NY, USA |
| Integrations | Published integrations include Magento 2, mParticle, LoyaltyLion, Passkit, Cartful, Shopify, Shopify webhooks and Google Cloud Storage, plus SFTP imports and exports. | The pricing page lists Shopify, BigCommerce, WooCommerce, and Neto as supported platforms on Free; Essential is listed as Shopify only. |
| Product | Bluecore combines shopper identity, behavioral data and product data to personalize experiences across email, SMS, websites and paid media. | SmartrMail provides email and SMS marketing for ecommerce merchants. |
| Support | Bluecore advertises onboarding, enablement and retail services, while its support document specifies 24x7x365 product support. | The company says real SmartrMail staff provide chat support during business hours across plans, with a dedicated account manager on Pro. |
Plans
Bluecore
- Custom enterprisePriced on request
- Custom enterprise planPriced on request
SmartrMail
- FreeFree
- Essential$100.01 a month
- Pro$490.01 a month
- SMS add-on$10 a month
In their own words
Bluecore
Bluecore combines shopper identity, behavioral data and product data to coordinate personalization across email, SMS, websites and paid media. Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles. Bluecore says its retail models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences. Campaign triggers can respond to shopper behavior and product events such as price drops, new arrivals and back-in-stock items. Marketing Agent explains marketing performance and tracks identification signals, with diagnostic insights connectable to campaign execution across email and mobile. Its AI Shopping Assistant can support shopping across websites, email, mobile apps and SMS. The Events API accepts mobile and other source events to identify or update customers and record commerce behavior, including custom events. Listed integrations include Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio. Bluecore targets retail ecommerce and marketing leaders; pricing is on request, and some audience exports and predictive scores may depend on contract.
SmartrMail
SmartrMail has no write-up on Specifiction yet; its figures are above.