Blueshift vs CleverTap
Blueshift
blueshift.com
CleverTap
clevertap.comSide by side
| Figure | Blueshift | CleverTap |
|---|---|---|
| Price from | $1,250/mo | $85/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Customer Data Platforms | 8.1 (#13) | 8.6 (#6) |
| Spec score · Marketing Automation Software | 8.1 (#38) | 8.6 (#13) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2014 | 2013 |
| Free plan | No | No |
| Headquarters | Blueshift says its company is headquartered in San Francisco, with offices in London and Pune. | Mountain View, California |
| Integrations | The site says Starter includes 100+ native integrations and features connections including AWS, Snowflake, Shopify, Salesforce, LiveRamp, Criteo, Magento, and Census. | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. |
| Intended customers | The company describes Blueshift as built for B2C marketing teams and says it serves mid-market B2C and B2B2C organizations in areas including retail, media, financial services, and healthcare. | The maker describes Core for growing teams, Pro for expanding businesses, and Ultimate for enterprise teams needing advanced AI decisioning, automation, and governance. |
| Support | The pricing page lists Starter email support with 24-hour SLAs, Growth priority chat, and Enterprise 24/7 phone and chat support with a dedicated CSM and quarterly strategy reviews. | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. |
Plans
Blueshift
- Starter$1,250 a month
- GrowthPriced on request
- EnterprisePriced on request
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.