Blurbi vs Ecopy
Blurbi
blurbi.aiEcopy
ecopy.appSide by side
| Figure | Blurbi | Ecopy |
|---|---|---|
| Price from | £6.58/mo | $3.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 5 | 8 |
| Spec score · AI Product Description Generators | 9.1 (#1) | 8.8 (#5) |
| Chrome extension | The extension adds a Blurbi button on eBay, Etsy, Amazon, Shopify, and Depop listing pages and lets users generate and copy a description. | The Chrome extension starts a one-click import from supplier product pages and supports product details, variants, images, bulk cloning, and price rounding. |
| Data retention | Generation and account data remain until deletion, event logs can remain up to 24 months and backups up to 30 days. | The privacy policy says personal information is deleted or anonymized within 90 days after uninstall, subject to legal, accounting, or security exceptions. |
| Security | The privacy policy says passwords are hashed with bcrypt, data in transit uses TLS, and database connections use SSL. | The maker says Shopify installation uses Shopify OAuth, Ecopy does not store Shopify passwords, and data in transit uses HTTPS/TLS encryption. |
| Support | Pro includes email support, and Blurbi lists [email protected] as its contact email. | The maker directs users to [email protected] for questions and bug reports. |
| What it does | Blurbi generates search-optimized product descriptions for online marketplace listings from typed product details or photos. | Ecopy imports products into Shopify and combines importing with an AI product-page builder. |
Plans
Blurbi
- FreeFree
- Pro monthly£9 a month
- Pro monthly£9 a month
- Pro annual£79 a year
- Pro annual£79 a year
Ecopy
- FreeFree
- FreeFree
- Basic$4.99 a month
- Basic$4.99 a month
- Premium$19.99 a month
- Premium$19.99 a month
- Basic$47.90 a year
- Premium$191.90 a year
In their own words
Blurbi
Blurbi creates product listings for online marketplaces from product details or an uploaded photo. Its modes cover eBay, Etsy, Amazon, Shopify, Depop, Facebook Marketplace, and a generic option for other platforms. Sellers can select Professional, Casual, Luxury, Fun, or Minimal tones. The web service and Chrome extension have a free plan with five descriptions per month; photo listings are subject to plan limits. The extension places a Blurbi button on listing pages for eBay, Etsy, Amazon, Shopify, and Depop, where users can generate and copy a description. Pro offers unlimited descriptions and photo listings, priority generation, email support, and bulk CSV generation for up to 100 products at a time. Pro costs £9/month or £79/year. An account is needed beyond the public landing-page demo, and users must be at least 16. Blurbi says it does not sell user data or use inputs to train AI models; product details and optional photos are sent to Anthropic's Claude API to generate descriptions.
Ecopy
Ecopy imports products into Shopify and builds AI-generated product pages from product URLs. It can import a single product, a URL list, a collection, or an entire store. Listed sources include Shopify, Amazon, AliExpress, Etsy, eBay, SHEIN, Temu, Alibaba, Zalando, WooCommerce, and Wix. AI can rewrite titles, descriptions, and SEO copy in the user's tone, and translate an entire product into any of 11 languages. Generated pages may include benefit bullets, comparison tables, statistics, reviews, FAQs, and trust badges. Six templates cover niches including cosmetics, apparel, pets, fitness, and outdoor products; users can edit, hide, or reorder blocks and preview pages before publishing. Ecopy also generates AI ad copy and Facebook and Instagram ad creatives. A Chrome extension starts an import from a product page with one click. The service is available on the web and as an extension. The Free plan costs nothing and allows a few test imports and one AI page preview. Basic costs $4.99 a month, billed every 30 days, and includes a 3-day free trial. Premium costs $19.99 a month, billed every 30 days.