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SPECIFICTION
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Booker vs SalonTarget

Booker

booker.com

SalonTarget

salontarget.com

Side by side

FigureBookerSalonTarget
Price from$139/mo—
Free plan——
Free trial—Yes
Open source——
WebYesYes
iOSYes—
AndroidYes—
Plans published42
Spec score · Salon Gift Card Software8.0 (#18)7.2 (#38)
Spec score · Spa and Salon Management Software8.1 (#10)7.1 (#20)
HeadquartersMissoula, Montana, United StatesQuincy, Massachusetts, United States
IntegrationsBooker says its custom websites directly integrate with its services page for real-time booking.The Professional feature list names Instagram, Facebook, Google Business, location maps, Yelp!, and Twitter integrations.
MarketingBooker offers email and text reminders, marketing automations, reviews, and referral tools, with features varying by plan.Marketing features include targeted email campaigns, offers and promotions, appointment reviews, loyalty programs, and SMS marketing as a custom add-on.
PaymentsBooker includes point-of-sale and online payments, and supports selling gift cards, memberships, and packages.Payment processing supports credit cards, checks, Apple Pay, and Google Pay, and SalonTarget says it partners with Bluefin Payment Systems.
SecurityPlaylist’s Trust Center says its security program aligns with CIS CSC and the NIST cybersecurity framework and maintains certifications including HITRUST CSF and PCI DSS Level 1 service provider.The site lists two-step authentication and remote access controls, and its best-practices page recommends two-step device authorization and role-based access safeguards.
SupportBooker provides unlimited technical support for the subscription, online support 24/7, and assistance by phone, chat, or email.SalonTarget says it provides live support and a dedicated customer success manager, and lists phone and email support contacts.

Plans

Booker

  • Starter$139 a month
  • AcceleratePriced on request
  • UltimatePriced on request
  • EnterprisePriced on request

Booker pricing →

SalonTarget

  • Optional Solutions & ServicesPrice not published
  • SalonTarget ProfessionalPriced on request

SalonTarget pricing →

In their own words

Booker

Booker has no write-up on Specifiction yet; its figures are above.

Visit booker.com

SalonTarget

SalonTarget has no write-up on Specifiction yet; its figures are above.

Visit salontarget.com