Overview

Booqinq is appointment software for service businesses that need booking, staff scheduling, customer records and payment tools in one system. It is a strong fit for salons and studios with several service providers; businesses that need multiple locations will have to move beyond the free tier. Its range is substantial, but paid messaging and payment costs can add to the subscription.

Key features

Customers can book on a hosted page without an app or account, and Booqinq also describes booking through Google Search and Maps with Reserve with Google. The calendar handles staff, rooms, appointments, deposits and availability, making it more useful for coordinating a working service business than a standalone appointment form. Technician scheduling and a nail service menu further suit studios with staff-led services.

Client records can hold visit history, preferences, intake answers and notes, and can be exported on every plan. That portability matters if a business later changes systems. Integrations include Stripe, Google Calendar, WhatsApp, SMS and email, HubSpot and AgencyAnalytics, plus an API, webhooks and MCP. The Business plan adds a hosted MCP endpoint through which compatible assistants can check availability and book appointments.

Payments run through Stripe without a Booqinq markup, and card numbers go from the customer’s browser directly to Stripe. However, payment processing and prepaid messaging credits cost extra on applicable plans, so the monthly subscription is not necessarily the whole bill. Booqinq says customer data is region-pinned to US-East, EU-West (Frankfurt) or AP-Southeast, with storage, processing and backups kept in-region. It also says personal fields are anonymized upon deletion, with hard deletion after 30 days by default or seven days in purge mode; deletion and restore actions are audit-logged. The company says it does not display compliance badges it does not hold.

Pricing

The Free plan costs €0.00 per free forever. It includes unlimited staff and bookings, one location and 500 email reminders per month, but the booking page carries Booqinq branding. That is a useful way for a single-location business to start, though the reminder cap and branding may become constraints as it grows.

Solo costs €25/mo month-to-month or €21/mo billed annually. It keeps the one-location and unlimited-staff structure while adding a custom domain, payments and deposits, full CRM, and WhatsApp, SMS and voice credits. It suits a single site that needs customer management and payment tools, but credits are not the same as unlimited messaging.

Pro costs €69/mo month-to-month or €57/mo billed annually. It includes one location and unlimited staff, removes Booqinq branding, and adds AI rebooking, packages and memberships, and SDK/API access. This is the more relevant tier for a business that wants a branded customer experience or recurring-service offers; it still does not cover multiple locations.

Business costs €129/mo month-to-month or €107/mo billed annually. It supports multiple locations and unlimited staff, with an AI phone agent, MCP, webhooks and priority support. The added location capacity makes it the step-up for a growing multi-site operation, while the price is a substantial commitment for a small single-site business. Agency has custom pricing and includes a white-label portfolio, wholesale credits and provisioning playbooks, making it the relevant option for agencies rather than an individual salon. A 14-day trial is available. Payments and prepaid messaging credits can cost extra on applicable plans.

Platforms

Booqinq supports Android, iOS, macOS, web and Windows, giving businesses access across mobile and desktop platforms.

Who it's for

The stated audience includes salons, barbershops, nail studios, spas and wellness businesses, tattoo studios, lash and brow studios, pet groomers and massage therapists. It is best suited to operators who need booking plus staff coordination and client histories, especially when deposits, packages or memberships are part of the service model. A business needing one location and only basic booking may find the free tier enough; multi-location operators need Business or custom-priced Agency.

Pros and cons

Pros: Unlimited staff and bookings on Free make it viable for a small one-location operation without a per-seat cap.
Pros: Exportable customer records on every tier reduce dependence on the platform for visit history and client notes.
Pros: A broad integration set and Business-tier MCP, API and webhooks provide options for connecting workflows or enabling assistant-led booking.
Cons: Every standard plan is limited to one location until Business, which raises the cost for a growing multi-site business.
Cons: Free is capped at 500 email reminders monthly, and the booking page carries Booqinq branding.
Cons: Messaging credits and payment processing can add costs beyond the listed subscription prices.

Alternatives

For more options in this category, browse Nail Salon Software. Anolla is worth considering if a free, basic online table-reservation plan and the option to activate paid features as needed are a better fit. Salonized is a paid alternative with a €21.00 monthly base price for Appointments; its annual billing offers a 10% discount, with extra employees at 5 € and extra locations at 16, so compare those add-ons with Booqinq’s one-location tiers. DaySmart Salon is another paid option, with a $29 monthly Basic plan for one user that includes online booking, appointment confirmations and Instagram and Facebook booking.

Klippa offers a free plan with one staff member, one location and 50 SMS monthly, then charges 6c each; its Starter plan is 39.00 AUD per month. SalonHub360 has a Starter plan at 19.99 USD per month for one staff member, online booking, a service menu, client management and basic appointment reminders. Salonnare offers a free plan for one staff member and 50 bookings monthly, while its 29.00 EUR monthly Starter plan raises that to three staff members and unlimited bookings. Nail Studio Pro has a free plan with limits on clients, bookings, services and digital intake forms, plus manual WhatsApp. Zolmi is another freemium alternative.

Verdict

Booqinq is a good choice for appointment-based businesses that want client records, staff scheduling and booking tools alongside payments, with a genuinely usable free starting point. Choose it when its one-location tiers match your operation and you value exportable records and a wide set of integrations. Look elsewhere if you need multiple locations at a lower tier or want subscription pricing that includes messaging and payment costs.

	Booqinq	Studioloop
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	€25/mo	$49/mo
Platforms	Android, iOS, macOS, Web, Windows	iOS, Web
Free plan	Yes	No
Technician scheduling	Yes	Yes
Nail service menu	Yes	Yes
Client records	Yes	Yes
Packages and memberships	Yes	Yes
Payment processing	Yes	Yes
Paid from		49 /mo
Retail inventory		Yes

Booqinq vs Studioloop

Booqinq

Studioloop