Botify vs Crawl Lab

Botify is a paid AI search platform for improving a brand’s visibility across search engines and AI platforms. Botify Analytics combines crawl, search, and analytics data to identify organic traffic and conversion opportunities. AI Readiness serves website content and product data in formats intended for AI agents, while AI Visibility provides GEO, website, keyword, and agent or bot analytics with prioritized actions and alerts. Botify Activation automates content optimization, testing, deployment, indexation, and internal linking. Listed integrations include Google Analytics, Adobe Analytics, Piano, Google Search Console, Semrush, and web server logs. A documented API uses Botify Query Language, and a Chrome extension displays analysis while browsing a site. Plans are Essential, Accelerate, Growth, Pro, and Enterprise, with pricing on request. Enterprise includes SSO; Pro and Enterprise include extended retention. Botify says it was founded in 2012 and is headquartered in Paris, France.

Crawl Lab is a free web toolbox for analyzing server logs and AI crawler activity. It accepts Apache and Nginx common or combined logs, including compressed.gz files, and reports crawled pages, crawl frequency, wasted crawl budget, and bot errors. The analyzer recognizes GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Bytespider, Amazonbot, and other crawlers, checking their authenticity against official IP ranges. Processing occurs in the browser, so log files and IP addresses stay on your machine and are not uploaded or stored. No registration is required. Streaming reads allow analysis of several gigabytes or a full month of logs without a server-imposed size limit. Crawl Lab targets technical SEO practitioners concerned with SEO and generative-engine visibility. Its results show what crawlers fetched, not whether pages were indexed or how they rank. An llms.txt generator and AI citation audit are listed as coming soon. The free plan costs nothing, with no paid tier.