Botmaker vs Gupshup
Botmaker
botmaker.com
Gupshup
gupshup.aiSide by side
| Figure | Botmaker | Gupshup |
|---|---|---|
| Price from | $149/mo | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Instagram DM Automation Tools | 8.5 (#2) | 8.6 (#1) |
| Spec score · Chatbot Builders | 8.1 (#96) | 8.7 (#31) |
| AI bot generation | Yes | Yes |
| Channels | The listed channels include WhatsApp, Instagram, Facebook Messenger, Slack, Teams, Telegram, Webchat, and Apple Messages for Business. | The platform supports omnichannel conversations through WhatsApp, Instagram, SMS and RCS. |
| Deployment channels | multichannel | multichannel |
| Human handoff | Yes | Yes |
| Human support | The platform includes multi-agent live chat and supports human, automated, or hybrid customer service. | AI conversations can escalate complex cases to human support teams. |
| Integrations | Botmaker lists native integrations with CRM, ERP, payment systems, ecommerce, and customers' own APIs. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Knowledge-base answers | Yes | Yes |
| Visual flow builder | Yes | Yes |
Plans
Botmaker
- Standard$149 a month
- Scale$249 a month
- Pro$499 a month
- Standard$149 a month
- Scale$249 a month
- Pro$499 a month
- EnterprisePriced on request
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.