| Price from | $143/mo | ₹1,499/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Salon Membership Software | 8.2 (#11) | 7.3 (#30) |
| Integrations | Listed integrations include Apple Calendar, Google Calendar, QuickBooks Online, Shopify, Okta SSO, Zapier, Facebook Book Now, and Instagram Book Now. | The booking link can be shared on Instagram, WhatsApp, and Google, and Pro uses the salon’s own WhatsApp Business account. |
| Product | Boulevard combines online appointment scheduling, messaging, marketing, and payments for appointment-based self-care businesses. | Novaru is salon and spa management software that combines billing, appointments, WhatsApp messaging, AI insights, and back-office operations. |
| Security | Boulevard says it undergoes an annual independent SOC 2 audit and makes its SOC 2 Type 2 report available to current and prospective customers upon request under NDA. | The maker says data is hosted on Google Cloud with encryption, automatic backups, and role-based access. |