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SPECIFICTION
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Brand Intel vs Lolly

Brand Intel

brandintel.io

Lolly

lolly.com

Side by side

FigureBrand IntelLolly
Price from$39/mo$558.33/mo
Free planYes—
Free trialYes—
Open source——
WebYesYes
APIYesYes
Plans published53
Spec score · Social Media Listening Software9.0 (#1)7.5 (#54)
APIBrand Intel advertises an enrichment API and lists Listen API access for higher tiers.Lolly offers a developer API and webhooks for programmatic access to intelligence and influencer and affiliate data.
AudienceThe maker identifies marketing and PR teams, product leads, risk management officers, and corporate executives as intended users.Lolly identifies enterprise brands, agencies, and marketing, PR, and growth teams as users, including teams in communications, brand marketing, competitive strategy, and performance marketing.
IntegrationsListen channels can include Facebook, Twitter, Instagram, YouTube, news aggregators, PACER and EDGAR.The site names ChatGPT, Perplexity, and AI Overviews as monitored answer engines and lists creator coverage on Instagram, TikTok, and YouTube.
News monitoringYesYes
ProductBrand Intel is a social listening and brand intelligence platform developed by Rule 14 LLC.Lolly describes itself as an AI-powered platform for intelligence and influencer and affiliate marketing.
SecurityRule14 says it uses physical, electronic, and managerial procedures to safeguard personal information, while noting it cannot guarantee internet security.The opened pricing page specifies REST API access and an OpenAPI 3.1 specification but does not state security certifications or compliance standards.
Sentiment analysisBrand Intel monitors sentiment for brands, products, services, competitors and customers.Yes
Social listeningIts Listen suite queries social, news, business-filing and legal sources using search, extraction, scoring and visualization.Its Intelligence suite monitors conversations across social platforms, news, forums, podcasts, and generative AI answer engines.
Social network coverageTwitter,Facebook,Instagram,YouTubeInstagram,TikTok,YouTube,X,Facebook,LinkedIn,Reddit
SupportIndividual includes email support, Business includes 24/7 priority support, and Enterprise includes an assigned relationship manager.The site lists [email protected] as its contact address, and the Enterprise API plan includes dedicated support.
Web monitoringYesYes

Plans

Brand Intel

  • FreeFree
  • Individual$39 a month
  • Business$234 a month
  • FreeFree
  • EnterprisePriced on request

Brand Intel pricing →

Lolly

  • Quick API$6,700 a year
  • Report API$10,500 a year
  • EnterprisePriced on request

Lolly pricing →

In their own words

Brand Intel

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Lolly

Lolly has no write-up on Specifiction yet; its figures are above.

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