Brand Intel vs Meltwater Social Listening
Brand Intel
brandintel.io
Meltwater Social Listening
meltwater.comSide by side
| Figure | Brand Intel | Meltwater Social Listening |
|---|---|---|
| Price from | $39/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Social Media Listening Software | 9.0 (#1) | 8.4 (#11) |
| Spec score · Brand Intelligence Software | 9.1 (#2) | 8.0 (#7) |
| Coverage | The maker says Brand Intel harvests information and extracts insights from over 75,000 source connections. | Coverage can include X, TikTok brand mentions, Reddit, online news and other sources, depending on package and region. |
| Founded | LinkedIn lists Rule14 LLC as founded in 2011. | 2001 |
| Free plan | Yes | No |
| Integrations | Listen channels can include Facebook, Twitter, Instagram, YouTube, news aggregators, PACER and EDGAR. | Meltwater lists Power BI, Domo, Looker, Salesforce, Slack, Microsoft Teams and AI assistants such as Claude and ChatGPT among its integrations and connections. |
| News monitoring | Yes | Yes |
| Sentiment analysis | Brand Intel monitors sentiment for brands, products, services, competitors and customers. | It provides brand-level sentiment enrichment and sentiment shift analysis. |
| Social network coverage | Twitter,Facebook,Instagram,YouTube | X,Meta (Facebook and Instagram),YouTube,TikTok,LinkedIn,Reddit,Pinterest,Snapchat,Twitch,Discord,Threads,Bluesky,WeChat,Weibo,RED (Xiaohongshu),Douyin,Toutiao,QQ,Bilibili,Youku,Naver,Kakao Talk,LINE |
| Web monitoring | Yes | Yes |
| What it does | Brand Intel is a social intelligence platform that analyzes global social and traditional media to support reputation management, customer understanding and competitive analysis. | The product brings social, news and forum conversations together to help teams monitor brand perception, track competitors and detect risk. |
Plans
Brand Intel
- FreeFree
- Individual$39 a month
- Business$234 a month
- FreeFree
- EnterprisePriced on request
Meltwater Social Listening
- StarterPriced on request
- ProPriced on request
- EnterprisePriced on request
- AgencyPriced on request
In their own words
Brand Intel
Brand Intel has no write-up on Specifiction yet; its figures are above.
Meltwater Social Listening
Meltwater Social Listening, also known as Explore, brings social, news, forum, and Reddit conversations into a workflow for monitoring brand perception, competitors, and potential risks. Coverage can include X, Meta services Facebook and Instagram, YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Twitch, Discord, Threads, Bluesky, WeChat, Weibo, RED, Douyin, Toutiao, QQ, Bilibili, Youku, Naver, Kakao Talk, and LINE; availability depends on package and region. Teams can examine historical volume, sentiment, and engagement, compare competitor share of voice, and analyze narratives. Alerts can flag spikes, sentiment shifts, or thresholds and reach teams through Slack, Microsoft Teams, email, push alerts, or SMS. The product describes conversation forecasting 48 hours ahead, shareable dashboards, and report exports. Mira Companion works within the listening workflow to turn conversation data into insight. Sentiment is a directional signal, with accuracy depending on source, language, and context. Pricing is on request, and no free plan or trial is listed. Most partnerships have a 12-month minimum annual agreement; complex setups may include a one-time onboarding charge.