BrandGuard vs BrandPatrol
BrandGuard
brandguard.aiBrandPatrol
brandpatrol.ioSide by side
| Figure | BrandGuard | BrandPatrol |
|---|---|---|
| Price from | — | €29/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 0 | 5 |
| Spec score · Brand Management Software | 8.1 (#10) | 8.7 (#4) |
| Audience | The site describes the product for agencies, brands, and partners embedding brand safety into their platforms. | BrandPatrol says it is designed to scale from small teams to global organizations that need to track brand usage across channels. |
| Chrome extension | The Chrome plugin gives feedback on brand alignment and line-by-line writing feedback in Chrome. | A Chrome plugin is listed for Checker but marked as coming soon. |
| Integrations | BrandGuard says integrations can make scoring available in applications such as Adobe and Figma, and it offers a Chrome plugin and API. | The Enterprise plan lists white-label and integrations, while the Checker plan says API access and a Chrome plugin are coming soon. |
| Product | BrandGuard uses AI to check content for brand consistency and governance. | BrandPatrol describes itself as an AI-powered governance layer for brand consistency, coordinating content against a living model of the brand. |
| Support | The site directs customers seeking multiple brands, enterprise support, or measurement and analytics to contact BrandGuard. | The FAQ says subscriptions can be canceled, upgraded, or downgraded through account settings, and invoices are available there. |
Plans
BrandPatrol
- FreeFree
- Checker€29 a month
- Watcher€29 a month
- Team€49 a month
- EnterprisePriced on request
In their own words
BrandGuard
BrandGuard is an AI platform for checking marketing content against brand guidelines. It scores brand principles such as visual style and tone, precision details such as logos, fonts and colors, and safety concerns including violence, nudity and profanity. Listed content includes ads, social media updates, images, product descriptions, blog posts and landing pages. BrandGuide Builder turns brand identity into a style guide and creates examples users can approve or reject. BrandGPT offers a chat interface for questions about guidelines. Assets can be scored in the console, through a Chrome extension or with the API; the API can process one asset or thousands at a time and offers endpoints for embedding checks in workflows. The extension gives line-by-line writing feedback in Chrome and can scan images made with Midjourney, DALL-E, Stability, Firefly or Photoshop. The free-trial setup asks for 30–50 on-brand and off-brand assets, with scoring ready after 2–3 hours. Pricing is on request; a free plan and free trial are listed. BrandGuard says it is pursuing SOC 2 certification.
BrandPatrol
BrandPatrol is a web application for keeping brand usage consistent across content and published channels. It builds a Brand Twin from a website URL or brand documents, with additional files, URLs, or manually entered information available for refinement. Checker reviews material before publication, flags drift, and reports a Brand Consistency Score. Watcher scans published channels and suggests corrections. The service exports a portable brand.md file for tools including Claude, Cursor, ChatGPT, and Figma. The Team plan adds a shared score, roles, permissions, issue ticketing, and a collaborative workspace. The free plan includes one Brand Twin, one score snapshot, five Checker single checks monthly, and a one-person workspace. Watcher and Checker each cost €29.00 per month; Team costs €49.00 per month per member. Enterprise features include unlimited Brand Twins and channels, audit trails, white-label options, integrations, reports, SLA, onboarding, and training, but no price is listed. Data is stored in the EU where possible, with some US processing possible.