BrandGuard vs Ethos
BrandGuard
brandguard.aiEthos
yourethos.ioSide by side
| Figure | BrandGuard | Ethos |
|---|---|---|
| Price from | — | $4/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 0 | 10 |
| Spec score · Brand Management Software | 8.1 (#10) | 7.5 (#20) |
| Integrations | BrandGuard says integrations can make scoring available in applications such as Adobe and Figma, and it offers a Chrome plugin and API. | Ethos’s privacy policy says its application integrates with Google Workspace APIs. |
| Product | BrandGuard uses AI to check content for brand consistency and governance. | Ethos describes itself as an AI-powered creative brand space and digital showroom for brand copy, assets, and guidelines. |
| Support | The site directs customers seeking multiple brands, enterprise support, or measurement and analytics to contact BrandGuard. | The site offers a “Talk To An Expert” option on its pricing page. |
Plans
Ethos
- Starter (Influencers)$4 a month
- Starter$5 a month
- Standard (Influencers)$12 a month
- Standard$15 a month
- Premium (Influencers)$20 a month
- Premium$25 a month
- Growth (Influencers)$28 a month
- Growth$35 a month
- Enterprise (Influencers)$44 a month
- Enterprise$55 a month
In their own words
BrandGuard
BrandGuard is an AI platform for checking marketing content against brand guidelines. It scores brand principles such as visual style and tone, precision details such as logos, fonts and colors, and safety concerns including violence, nudity and profanity. Listed content includes ads, social media updates, images, product descriptions, blog posts and landing pages. BrandGuide Builder turns brand identity into a style guide and creates examples users can approve or reject. BrandGPT offers a chat interface for questions about guidelines. Assets can be scored in the console, through a Chrome extension or with the API; the API can process one asset or thousands at a time and offers endpoints for embedding checks in workflows. The extension gives line-by-line writing feedback in Chrome and can scan images made with Midjourney, DALL-E, Stability, Firefly or Photoshop. The free-trial setup asks for 30–50 on-brand and off-brand assets, with scoring ready after 2–3 hours. Pricing is on request; a free plan and free trial are listed. BrandGuard says it is pursuing SOC 2 certification.