BrandGuard vs Guidelines

BrandGuard is an AI platform for checking marketing content against brand guidelines. It scores brand principles such as visual style and tone, precision details such as logos, fonts and colors, and safety concerns including violence, nudity and profanity. Listed content includes ads, social media updates, images, product descriptions, blog posts and landing pages. BrandGuide Builder turns brand identity into a style guide and creates examples users can approve or reject. BrandGPT offers a chat interface for questions about guidelines. Assets can be scored in the console, through a Chrome extension or with the API; the API can process one asset or thousands at a time and offers endpoints for embedding checks in workflows. The extension gives line-by-line writing feedback in Chrome and can scan images made with Midjourney, DALL-E, Stability, Firefly or Photoshop. The free-trial setup asks for 30–50 on-brand and off-brand assets, with scoring ready after 2–3 hours. Pricing is on request; a free plan and free trial are listed. BrandGuard says it is pursuing SOC 2 certification.

Guidelines is a web platform for creating and publishing interactive brand guides that teams can manage together. Guides can collect logos, colors, typography, icons, and downloadable files in a searchable place. Quick Start uses uploaded logos, selected colors, and fonts to prepare an initial guide draft, while collaborators can be invited to design and manage guidelines. Guides can be shared publicly, password-protected, or restricted through account-based authentication. Integrations include Figma, Adobe Creative Cloud, Sketch, Tailwind, CSS Variables, ChatGPT, Claude, Claude Code, Cursor, and Okta. The ChatGPT connector uses MCP and OAuth; the support page says it reads brand data without write access. The Free plan costs nothing and includes one public guide, one editor, seven published pages, and 100MB of storage. Studio costs $15 a month, billed per editor per month; Enterprise costs $40 a month, also billed per editor per month, and additional SSO fees may apply per monthly active SSO user. Both paid plans offer broader guide management, with Enterprise adding features including SSO, version history, and localization.