BrandKity vs Guidelines

BrandKity organizes brand assets into shareable Brand Kits and portals for agencies, studios, in-house brand teams, and freelancers or consultants. A kit can include colors, typography, logos, visuals, videos, icons, collateral, resources, and a brand story. Owners can set access as public, password-protected, or restricted to specified email addresses; edits appear in the shared link instantly. Its media library provides folders, asset details, inline previews, and an interactive 3D model viewer. The homepage says it supports more than 25 file formats and previews files without downloads. Legal Kit handles compliance badges and documents, access requests, one-time code verification, custom domains, and Cloudflare Turnstile bot protection. Integrations include Canva, Figma, Notion, Zapier, WordPress, and Google Drive, among others; the product also offers an MCP server and REST API for AI agents and automation. BrandKity has a free plan with 500 MB storage for one user. Starter costs $9 a month.

Guidelines is a web platform for creating and publishing interactive brand guides that teams can manage together. Guides can collect logos, colors, typography, icons, and downloadable files in a searchable place. Quick Start uses uploaded logos, selected colors, and fonts to prepare an initial guide draft, while collaborators can be invited to design and manage guidelines. Guides can be shared publicly, password-protected, or restricted through account-based authentication. Integrations include Figma, Adobe Creative Cloud, Sketch, Tailwind, CSS Variables, ChatGPT, Claude, Claude Code, Cursor, and Okta. The ChatGPT connector uses MCP and OAuth; the support page says it reads brand data without write access. The Free plan costs nothing and includes one public guide, one editor, seven published pages, and 100MB of storage. Studio costs $15 a month, billed per editor per month; Enterprise costs $40 a month, also billed per editor per month, and additional SSO fees may apply per monthly active SSO user. Both paid plans offer broader guide management, with Enterprise adding features including SSO, version history, and localization.