BrandMentions vs Keyhole
BrandMentions
brandmentions.comKeyhole
keyhole.coSide by side
| Figure | BrandMentions | Keyhole |
|---|---|---|
| Price from | $99/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 5 | 3 |
| Spec score · Social Media Listening Software | 8.6 (#7) | 7.1 (#73) |
| Spec score · Social Listening Tools | 8.8 (#3) | 7.2 (#18) |
| Spec score · Social Media Monitoring | 8.8 (#3) | 7.2 (#20) |
| Spec score · AI Social Listening Tools | 8.8 (#4) | 7.2 (#24) |
| Spec score · Brand Intelligence Software | 8.8 (#4) | 7.2 (#21) |
| Spec score · Social Monitoring | 8.8 (#4) | 7.2 (#16) |
| Spec score · Social Media Monitoring & Listening Software | 8.8 (#5) | 7.2 (#19) |
| Founded | 2015 | Keyhole and Muck Rack were both founded in 2009, according to Muck Rack’s acquisition announcement. |
| Free plan | No | No |
| Historical data | 3 | Keyhole describes historical data access and backfilling to analyze trends, while some historical data is offered by request. |
Plans
BrandMentions
- Starter$99 a month
- Pro$299 a month
- Expert$499 a month
- Enterprise$1,299 a month
- Free trialFree
Keyhole
- TeamPrice not published
- EnterprisePrice not published
- Social ListeningPriced on request
In their own words
BrandMentions
BrandMentions monitors web and social sources for brand mentions and links, with reputation monitoring, sentiment analysis and news monitoring. Its listed social coverage includes Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit and Bluesky; other monitored sources include Booking, Tripadvisor, Yelp, Google My Business and Appstore. Update frequency varies by plan from daily to hourly or real time. Email alerts and new-link notifications are available, and reports can be shared. Expert includes white-label reports; Enterprise adds a branded platform hosted on the customer's domain, API access, Boolean search and full historical data. Starter costs $99 a month billed annually and includes five keywords, 5,000 monthly mentions and one user. Pro is $299 a month billed annually; Expert is $499 a month billed annually; Enterprise is $1,299 a month billed annually. A separate pricing note says from $79/mo (annual). There is no free plan, but a seven-day free trial costs 0.00 USD and can be canceled anytime. The service is available on the web.