BrandPatrol vs Ethos
BrandPatrol
brandpatrol.ioEthos
yourethos.ioSide by side
| Figure | BrandPatrol | Ethos |
|---|---|---|
| Price from | €29/mo | $4/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Brand Management Software | 8.7 (#4) | 7.5 (#20) |
| Integrations | The Enterprise plan lists white-label and integrations, while the Checker plan says API access and a Chrome plugin are coming soon. | Ethos’s privacy policy says its application integrates with Google Workspace APIs. |
| Product | BrandPatrol describes itself as an AI-powered governance layer for brand consistency, coordinating content against a living model of the brand. | Ethos describes itself as an AI-powered creative brand space and digital showroom for brand copy, assets, and guidelines. |
| Support | The FAQ says subscriptions can be canceled, upgraded, or downgraded through account settings, and invoices are available there. | The site offers a “Talk To An Expert” option on its pricing page. |
Plans
BrandPatrol
- FreeFree
- Checker€29 a month
- Watcher€29 a month
- Team€49 a month
- EnterprisePriced on request
Ethos
- Starter (Influencers)$4 a month
- Starter$5 a month
- Standard (Influencers)$12 a month
- Standard$15 a month
- Premium (Influencers)$20 a month
- Premium$25 a month
- Growth (Influencers)$28 a month
- Growth$35 a month
- Enterprise (Influencers)$44 a month
- Enterprise$55 a month
In their own words
BrandPatrol
BrandPatrol is a web application for keeping brand usage consistent across content and published channels. It builds a Brand Twin from a website URL or brand documents, with additional files, URLs, or manually entered information available for refinement. Checker reviews material before publication, flags drift, and reports a Brand Consistency Score. Watcher scans published channels and suggests corrections. The service exports a portable brand.md file for tools including Claude, Cursor, ChatGPT, and Figma. The Team plan adds a shared score, roles, permissions, issue ticketing, and a collaborative workspace. The free plan includes one Brand Twin, one score snapshot, five Checker single checks monthly, and a one-person workspace. Watcher and Checker each cost €29.00 per month; Team costs €49.00 per month per member. Enterprise features include unlimited Brand Twins and channels, audit trails, white-label options, integrations, reports, SLA, onboarding, and training, but no price is listed. Data is stored in the EU where possible, with some US processing possible.