Brandwatch Consumer Intelligence vs MAXQDA

Brandwatch Consumer Intelligence has no write-up on Specifiction yet; its figures are above.

MAXQDA is desktop software for qualitative and mixed methods research, including literature reviews, content analysis, interviews, questionnaires, and focus groups. Its tools include qualitative and mixed methods analysis, quantitative text analysis with MAXDictio, and statistical analysis with Stats. Analytics Pro can import and connect Excel or SPSS data and includes descriptive statistics, crosstabs, ANOVA, independent-samples t-tests, cluster analysis, Pearson and Spearman correlations, and scale calculations. MAXQDA Transcription can automatically transcribe audio and video in over 50 languages without a MAXQDA license, though analyzing transcripts in MAXQDA requires a valid MAXQDA or Analytics Pro license. TeamCloud provides a protected cloud workspace with 25GB storage for one team lead and up to four team members per license. The desktop product runs on Windows and Mac with the same interface and functions on both. A 14-day free trial is available for either system. The page does not expose prices for MAXQDA licenses or Analytics Pro; AI Assist has Free and Premium options, with limited capacity.