Brandwatch Influence vs InfluenceX

Brandwatch Influence has no write-up on Specifiction yet; its figures are above.

InfluenceX is an open-source KOL marketing automation platform for creator discovery, outreach pipelines, and campaign ROI tracking. Discovery covers YouTube, TikTok, Instagram via Apify, and Twitch. Email-finding checks address patterns, bio-link services such as Linktree and Beacons, personal websites, and Hunter.io domain search. Outreach can move through drafting, review, approval, and sending via Resend, with inbound webhooks to capture replies.

Campaign management tracks contract, content, and payment workflows. The ROI dashboard reports conversion funnel, reply, contract, and completion rates, effective CPM, and cost per outcome. Analytics include Feishu sheet sync, Google Analytics 4 website metrics, and daily content-stat trends. Slack, Feishu, and Discord webhook notifications are listed. The app supports Admin, Editor, and Viewer roles, invitations, and English and Chinese interfaces. It can run with Docker Compose or on a Docker host, using SQLite by default with PostgreSQL as an option. The project documents a Swagger UI and OpenAPI 3.1 specification available after server startup. The MIT-licensed, self-hosted plan costs nothing; the documented backend uses Node.js 20 or later, Express 5, and PostgreSQL 15 or SQLite.