Brandwatch Influence vs KALO IQ
Brandwatch Influence
brandwatch.comKALO IQ
kaloiq.comSide by side
| Figure | Brandwatch Influence | KALO IQ |
|---|---|---|
| Price from | — | $79/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 4 |
| Spec score · Influencer Marketing Platforms | 7.6 (#99) | 9.1 (#2) |
| Campaign management | Yes | Yes |
| Creator discovery | The discovery tool tracks more than 65 million global creators. | Yes |
| Creator payments | Yes | Yes |
| Founded | 2007 | 2015 |
| Headquarters | Brighton, United Kingdom | Beverly Hills, California, United States |
| Performance analytics | Yes | Yes |
| Support | Brandwatch lists Customer Support and a Help Center in its site navigation. | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. |
Plans
In their own words
Brandwatch Influence
Brandwatch Influence has no write-up on Specifiction yet; its figures are above.
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.