Brandwatch Influence vs REACH
Brandwatch Influence
brandwatch.comREACH
reach-influencers.comSide by side
| Figure | Brandwatch Influence | REACH |
|---|---|---|
| Price from | — | $25/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 1 | 2 |
| Spec score · Influencer Marketing Platforms | 7.6 (#99) | 8.7 (#12) |
| Campaign management | Yes | Yes |
| Creator discovery | The discovery tool tracks more than 65 million global creators. | Yes |
| Creator payments | Yes | Yes |
| Founded | 2007 | 2018 |
| Payments | The Tipalti integration processes influencer payments and links them to profiles and campaigns; Tipalti supports over 120 currencies. | REACH offers built-in creator payments, and its pricing page says a service fee is added to influencer payments. |
| Performance analytics | Yes | Yes |
| Support | Brandwatch lists Customer Support and a Help Center in its site navigation. | The about page invites users to send questions or platform issues through a feedback form. |
Plans
In their own words
Brandwatch Influence
Brandwatch Influence has no write-up on Specifiction yet; its figures are above.
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.