Braze vs Churn Buster
Braze
braze.com
Churn Buster
churnbuster.ioSide by side
| Figure | Braze | Churn Buster |
|---|---|---|
| Price from | — | $269/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 9 |
| Spec score · Customer Retention Software | 8.4 (#4) | 9.0 (#1) |
| Founded | 2011 | 2013 |
| Headquarters | New York, New York, USA | San Diego, California, United States |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Documented integrations include Stripe, Braintree, Recharge, Loop, Skio, Stay.ai, Ordergroove, Smartrr, Seal, Rivo, Awtomic, Inveterate, Checkout Champ, Subbly, Conjured, Orb, Prive/Recurly and Shopify through a custom app. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | The company says sensitive payment-method data is not handled or stored on its servers and that traffic is encrypted in transit while data stores are encrypted at rest. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Churn Buster recovers failed subscription payments and prevents cancellations for subscription ecommerce and SaaS businesses. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
Churn Buster
- MeasureFree
- MeasureFree
- Cancel Flows Only$269 a month
- Dunning Only$269 a month
- Dunning or Cancel Flows$269 a month
- Complete Retention Solution$430 a month
- Dunning & Cancel Flows$430 a month
- Advisory$2,500, paid once
- Advisory$2,500, paid once
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Churn Buster
Churn Buster helps subscription businesses recover failed payments and understand or reduce cancellations. Its dunning service coordinates payment retries with branded email and SMS prompts asking customers to update their cards. Rolling Analysis assigns each failed payment one of four outcomes and counts a recovery only when the payment clears. For cancellation saves, Cancel Flows asks customers why they are leaving, presents offers matched to those reasons, and reports exit feedback. It includes Smart Offers, A/B testing, segmentation, Sentiment AI, and an optional one-click cancellation path. The company lists integrations including Stripe, Recharge, Shopify, Loop, Skio, Recurly, and Braintree, among others, and supports custom API setups. Churn Buster says it serves mid-market and enterprise subscription brands in ecommerce, SaaS, membership, and digital subscription businesses. Its free Measure plan includes recovery analytics, baseline comparison, and Churn Buster MCP. Dunning or Cancel Flows starts at $269 a month; Dunning & Cancel Flows starts at $430 a month. Both are flat monthly fees based on MRR tier, month-to-month, with no contract. The company says its team responds within one business day through email, chat, and video calls.