Braze vs CleverTap
Braze
braze.com
CleverTap
clevertap.comSide by side
| Figure | Braze | CleverTap |
|---|---|---|
| Price from | — | $85/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 8.7 (#3) |
| Spec score · Marketing Automation Software | 8.5 (#23) | 8.6 (#16) |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 8.7 (#3) |
| Spec score · Push Notification Software | 8.4 (#11) | 8.6 (#8) |
| Spec score · Push notification services | 8.1 (#14) | 8.5 (#12) |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2011 | 2013 |
| Free plan | Braze states that it does not offer a free plan at this time. | No |
| Headquarters | New York, New York, USA | Mountain View, California |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. |
| Messaging channels | The platform supports email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync, and webhooks. | Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.