Braze vs CoSchedule
Braze
braze.comCoSchedule
coschedule.comSide by side
| Figure | Braze | CoSchedule |
|---|---|---|
| Price from | — | $29/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Campaign Management | 8.3 (#7) | 9.0 (#1) |
| Founded | 2011 | 2013 |
| Free plan | Braze states that it does not offer a free plan at this time. | Yes |
| Headquarters | New York, New York, USA | Bismarck, North Dakota, United States |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Official integrations include WordPress, HubSpot, Canva, Zapier, Google Calendar ICS sync, Bitly, Mailchimp, Constant Contact, Campaign Monitor, ActiveCampaign, Google Drive, Microsoft 365, Dropbox, YouTube, Google Analytics, and RSS feeds. |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | Marketing Suite customers can configure service-provider-initiated SAML single sign-on, and Marketing Suite includes security and access logs. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | CoSchedule offers email support and live chat with a human support specialist. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
CoSchedule
- Starter$29 a month
- Professional$49 a month
- Free CalendarFree
- SuitePriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
CoSchedule
CoSchedule Social Calendar helps users create, schedule, publish, and measure social media activity from a calendar. It supports Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, Twitter/X, and YouTube. Users can move scheduled items by dragging them on the calendar, organize social campaigns, and see their broader strategy. Built-in writing assistance can help compose social messages and optimize posting times. ReQueue can fill open schedule slots with selected messages or automate promotions. Analytics and reports cover the listed social platforms, and approval workflows and bulk scheduling are available. The Free Calendar plan allows up to 15 posts per profile. Starter costs $29 a month billed annually, with a $39/month monthly option, one user seat, three social profiles, and unlimited scheduling and publishing. The product is available on web, Android, iOS, and as a Chrome extension. Twitter/X profiles are not included in base plans and cost $16 per profile per month separately. CoSchedule says it provides solutions for marketers from solopreneurs to enterprise-level teams.