Braze vs Customer.io
Braze
braze.com
Customer.io
customer.ioSide by side
| Figure | Braze | Customer.io |
|---|---|---|
| Price from | — | $100/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.5 (#15) |
| Spec score · Marketing Automation Software | 8.5 (#23) | 7.5 (#84) |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 7.5 (#22) |
| Spec score · Customer Retention Software | 8.4 (#4) | 7.4 (#17) |
| Spec score · Mobile Marketing Automation Software | 8.4 (#5) | 7.6 (#16) |
| Spec score · Marketing Automation - B2C Software | 8.4 (#6) | 7.5 (#16) |
| Spec score · Campaign Management | 8.3 (#7) | 7.5 (#16) |
| Spec score · Nonprofit Marketing Software | 8.4 (#9) | 7.5 (#18) |
| Spec score · Proactive Notification Software | 8.4 (#8) | 7.4 (#14) |
| Spec score · All-in-One Marketing Platform | 8.4 (#11) | 7.5 (#20) |
| Spec score · Email Automation | 8.4 (#13) | 7.5 (#20) |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2011 | 2012 |
| Free plan | Braze states that it does not offer a free plan at this time. | No |
| Headquarters | New York, New York, USA | Beaverton, Oregon, United States |
| Lead scoring | Yes | Yes |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
Customer.io
- Essentials$100 a month
- Premium$1,000 a month
- EnterprisePrice not published
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Customer.io
Customer.io has no write-up on Specifiction yet; its figures are above.